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We have commissioned a digital agency (www.wearefriday.com) to help us re-think our website. It isn’t as easy as it should be to find things on it, and it doesn’t support some services for members that should be digital (like joining and managing your membership, setting preferences, etc.). Journey mapping workshop This picture of the “target member[…]

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In the workshops, we put specific areas of the business under a microscope. As a team of stakeholders and subject matter experts, we collaboratively sketch out an ideal future vision of a user journey. The outcome is a shared picture of the target user experience. We ran a series of workshops with members, taking them[…]

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