May 2017


We recently asked some of our members to participate in a card-sorting exercise to help us make sure the new website will be as easy to use as possible. The reason we chose card sorting over other methods such as a survey or one-to-one interviews is that it’s a quick and effective method of finding[…]

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We are pleased to announce the launch of our test homepage, and we are now inviting visitors to have a look around and tell us what you think. With the help and support of our members, we’ve made some significant changes to the way our homepage looks. At this stage, it’s still a test homepage,[…]

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We have commissioned a digital agency (www.wearefriday.com) to help us re-think our website. It isn’t as easy as it should be to find things on it, and it doesn’t support some services for members that should be digital (like joining and managing your membership, setting preferences, etc.). Journey mapping workshop This picture of the “target member[…]

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